Naming What Wants to Grow is a practical educational workshop for anyone naming something new (or refining something that’s grown). Whether you’re launching a business, renaming an offer, or exploring a long-held idea, this session will help you understand the fundamentals so you can approach naming with clarity and confidence.
Together, we’ll explore what makes a name strong - strategically, legally, and energetically - and how to move forward without getting stuck in overthinking or perfectionism.
This isn’t about finding the cleverest option. It’s about choosing something clear, defensible, and aligned with where you’re headed. Because a name isn’t just a label. It's a portal.
In this session, we’ll cover:
🌿 The strategic fundamentals of strong naming
⚖️ Trademark basics and common misconceptions
✨ How to evaluate the names you’re considering
🌱 Practical next steps before you commit
(This workshop is educational in nature and does not constitute legal advice.)
This is for the founder who:
Is naming a new business, offer, program, or podcast
Is considering a new name for an existing experience
Feels stuck between too many naming options
Hopes to understand trademark basics before committing
Wants to avoid costly legal mistakes later
Is ready to plant something new this spring
Join us. 🌱
About the Hosts
Liz McAvoy Gabriel is a brand strategist and storyteller who helps heart-led women founders grow without losing their roots. With over 15 years of experience shaping brands across food, sustainability, and mission-driven industries, Liz brings strategic clarity and a grounded, regenerative approach to naming and positioning.
Charise Naifeh is an intellectual property attorney who helps small businesses protect their brands through trademark registration. Through her work at My Trademark Counsel, she supports founders in building sustainable careers and legally sound brands from the ground up.